Manufacturing & product marketing
Airworks Compressors
Technical product marketing connected to dealer discovery, owner resources, and practical next steps.
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The business context
A manufacturer’s website needs to work for a buyer comparing equipment, a dealer helping a customer, and an owner looking for support.
Connecting the website to the work
Alex’s work as Marketing Director at Airworks connects industrial product marketing with the customer’s next step. The website brings compressor information and technology stories together with ways to find a dealer or contact the business.
The experience continues beyond the initial enquiry through owner resources and a serial-number manual lookup. This work reflects Alex’s experience connecting industrial marketing with useful web functionality.
Explore the experience
- Product collections and technical information
- Technology and application content
- Dealer discovery and contact paths
- Owner resources and serial-number manual lookup
Have something similar in mind?
Share what your customers need to do and what the project should accomplish for the business. Detour Digital can help turn it into a practical scope.