FOR MARKETING AND CREATIVE AGENCIES
Another development resource.
When the project needs one.
Bring the client relationship, strategy, and creative direction. Detour Digital can help turn an existing brief, brand, or design into a working website or digital tool.
Work directly with Alex Kroeger on a defined project, from early technical questions through development, review, and handover.
A useful extension of your team
When a client project calls for development capacity or functionality outside the agency’s usual scope, Detour Digital can provide a focused resource. Engagements are scoped individually, making room for occasional projects and specific development needs.
Client websites
Responsive websites built around an approved brand, clear content, and the customer’s next action.
Campaign landing pages
Focused pages for seasonal campaigns, product launches, events, and individual services.
Custom functions
Searchable catalogues, quote request tools, calculators, portals, and useful integrations.
An idea that needs a scope
A practical first-release plan when a client’s request needs technical investigation before it can be priced or scheduled.
Marketing judgment, alongside development
Alex’s background includes marketing leadership in industrial equipment and ecommerce leadership at The Trendy Walrus, alongside custom React application development. That helps connect a technical brief to customer decisions, commercial priorities, and the work an agency is already doing.
AI assists with research, prototyping, and development where useful. Alex directs the work, reviews the output, and tests the agreed functionality. Scope and client inputs determine the practical budget and delivery schedule.
Agree on the working arrangement
- Who briefs the work and consolidates feedback.
- Who communicates with the end client and approves decisions.
- Whether the project calls for support under the agency’s brand or direct collaboration.
- What files, accounts, licences, and ownership provisions are included.
- Who handles content updates, hosting, and further support after handover.
A clear process from brief to handover
Bring the brief
Share the business goal, expected deliverables, existing assets, timing, and budget constraints. Early concepts and incomplete briefs are welcome.
Agree on the work
Define the platform, functionality, review stages, responsibilities, commercial terms, and handover before development begins.
Review a working version
Use something functional to make feedback concrete. Consolidated agency and client feedback helps keep decisions clear and revisions productive.
Test, launch, and hand over
Check the agreed journeys, resolve issues, and provide the access, files, and operating notes included in the scope.
See the work in context
Explore projects spanning fashion, retail, and industrial equipment to see how different businesses shape the website experience.
View selected work →Turn an early idea into a brief
Use the project brief tool to organise users, functions, content, and handover requirements. Carry your notes into an enquiry when you are ready.
Prepare a project brief →Have a client project coming up?
Share the brief, the unknowns, and any timing or budget constraints. A first conversation can establish the fit and the information needed to scope the work.