WAYS TO WORK TOGETHER
A clear project.
A useful next step.
Start with the business question and shape an engagement around the work it needs. These four starting points make the scope, your involvement, and the handover easier to understand.
Every proposal sets out the agreed deliverables, review stages, costs, and responsibilities. You can start with a defined project and decide on any further work separately.
Talk through the right starting point →Get a clear plan
Work out why enquiries have slowed, where the opportunity is, and which next steps deserve the investment.
See what’s included →Build a useful website
Give customers a clear way to understand the offer, find what matters, and take the next step.
See what’s included →Make the work easier
Turn a spreadsheet, fragmented process, or product idea into a focused application people can use.
See what’s included →Test a practical AI workflow
Try AI on one suitable task, include human review, and measure whether the assisted process is useful.
See what’s included →01 / DEFINED ENGAGEMENT
Marketing diagnosis and action plan
An owner who has a business goal or a marketing problem but needs a clearer recommendation before committing to more activity.
Discuss this project →What the project can include
- A discovery conversation focused on the business goal, customers, current situation, and constraints.
- A scoped review of relevant marketing assets, customer journeys, and available evidence.
- A written diagnosis that separates findings, assumptions, and questions still worth investigating.
- A prioritised action plan with meaningful measures, recommended deliverables, and responsibilities.
What comes from your team
Your current website and marketing activity, available sales or enquiry information, customer context, and time with the person who makes decisions. Gaps in the evidence can be part of the brief.
How the work is reviewed
Review the findings together, test the recommendations against how the business operates, and agree on which actions should happen first.
What you take away
A practical plan your business can use to brief its team, another provider, or a separately scoped implementation project with Detour Digital.
What affects the cost
The number of customer journeys, channels, markets, and assets to review; the research required; and the depth of the resulting plan.
02 / DEFINED ENGAGEMENT
Website or landing-page project
A business launching an offer, replacing a dated website, or needing a focused page for a campaign or service.
Discuss this project →What the project can include
- A defined page structure and customer journey tied to the action the business wants visitors to take.
- Responsive design and development using the agreed brand, content, and platform.
- The agreed enquiry, booking, ecommerce, or other conversion functions, with relevant measurement setup.
- A review of key journeys across screen sizes and preparation for launch.
What comes from your team
Your brand assets, approved copy and imagery, product or service information, existing account access where needed, and someone available to consolidate feedback. Content support can be included in the scope.
How the work is reviewed
Review a working version early, refine the agreed pages and functions, and check the customer journey before launch. Review rounds and acceptance criteria are set in the proposal.
What you take away
The agreed website, access and ownership information, and guidance for routine updates. Hosting, platform subscriptions, and any further support are identified clearly.
What affects the cost
Page types, content preparation, design requirements, integrations, ecommerce, migration, and any functionality beyond the core website.
03 / DEFINED ENGAGEMENT
Custom business tool or portal
A team that needs a quote builder, customer portal, internal interface, searchable catalogue, or a better connection between existing tools.
Discuss this project →What the project can include
- A scope built around users, their main tasks, required information, and a useful first release.
- A working interface with the agreed logic and connections to suitable existing systems.
- Integration of established services for larger components such as authentication or content management where appropriate.
- Testing of the main task, access requirements, and agreed exception cases.
What comes from your team
Examples of the current process, representative information that can be used safely for development, access to relevant tools, and the staff member who understands the work.
How the work is reviewed
Walk through a working version using realistic scenarios, adjust the agreed functionality, and verify the first release against its acceptance criteria.
What you take away
The agreed application, configuration and access information, operating notes, and a clear owner for administration and future changes. Specialist backend or data-management requirements are identified during scoping.
What affects the cost
User roles, business logic, integrations, data quality, migration, security requirements, and the complexity of exception handling.
04 / DEFINED ENGAGEMENT
AI workflow pilot
A small team spending time on repetitive preparation, research, organisation, or content tasks with outputs that someone can reliably check.
Discuss this project →What the project can include
- A review of one selected task, its inputs, current effort, and the quality standard it needs to meet.
- An agreed pilot using appropriate tools, instructions, and a clearly accountable reviewer.
- A working assisted process and a test against representative examples, including difficult cases.
- A comparison of preparation, review, correction time, and output quality, with a recommendation to proceed, revise, or pause.
What comes from your team
A person who performs the task, approved sample inputs, the business’s information-handling requirements, and time to review the pilot outputs.
How the work is reviewed
Observe how the process works in practice, examine errors and exceptions, and judge the pilot using the agreed standard rather than the volume of content generated.
What you take away
Workflow instructions, reusable prompts or configuration where applicable, a review checklist, and a named owner for ongoing use. A wider rollout can be scoped after the pilot.
What affects the cost
Task complexity, input consistency, tool configuration, integrations, evaluation needs, and training. Software subscriptions and usage costs are identified separately.
Have a different brief?
A campaign, marketplace, integration, or research project can bring several capabilities together. Share the goal and the constraints, and Detour Digital can recommend an appropriate scope.
Explore the full service range →Bringing a client project?
Agencies can bring an existing brief, brand, or design and discuss development support for a particular project.
Development support for agencies →