Practical thinking for your next business decision
Explore how to diagnose a marketing problem, scope a useful digital project, and decide where technology belongs in your business.
Marketing strategy
What to check when your website stops generating useful enquiries
Work through demand, traffic, messaging, conversion, and follow-up to understand why your website is producing fewer useful enquiries.
Read the article →Marketing strategy
How to build a marketing plan around a business goal
Create a marketing plan around a business goal, a defined audience, a useful offer, and a manageable set of actions and measures.
Read the article →Websites and ecommerce
How to decide whether your business needs a new website
Decide whether your business needs a website rebuild, a focused improvement, or clearer marketing by checking the customer journey and technical limits.
Read the article →Business software
Choosing between custom software and existing tools
Compare existing software, custom development, and integrations using task fit, total responsibility, practical scope, and business value.
Read the article →AI and automation
How to choose a practical first AI project
Choose a bounded AI workflow, define the review process, and measure the full task before expanding an implementation across your business.
Read the article →Business software
What to define before building a marketplace
Define buyers, sellers, listings, operating responsibilities, and the first useful interaction before building a marketplace website.
Read the article →Marketing strategy
Choose marketing measures that help the business make a decision
Choose marketing measures that connect activity to qualified opportunities, sales, and the decisions your business needs to make.
Read the article →Marketing strategy
Questions to ask before hiring a marketing consultant
Use a discovery conversation to assess how a consultant diagnoses problems, sets priorities, defines deliverables, and connects advice to execution.
Read the article →Websites and software
What actually determines the cost of a business website?
Understand the decisions that shape a website quote: customer journeys, content, catalogue size, integrations, approvals, and handover.
Read the article →Websites and software
What helps a website project move quickly?
Prepare the decisions, content, approvals, and launch requirements that help a focused website project move efficiently.
Read the article →Apply the thinking to your business
An article can help frame the question. A conversation can help work through the details of your situation.